No, it's not a new, m/m themed breakfast cereal (though wouldn't that be fabulous?) It's a gay dating site that's trying to get their ad on the air during the Superbowl, and encountering the usual runaround. The ad is great, and sure to make a lot of macho sports fan's heads explode. Whether it makes in on the air or not, it's getting plenty of play online. Help it go viral!
Snarf! Snarf snarf snarf! As the article says, maybe the viral-ness of the whole thing will get the ad even more exposure than its placement in the Superbowl . . .
Posted by: Steven Harper Piziks | January 30, 2010 at 11:06 AM